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Monday, May 9, 2016
Be Your Own Brand
Be your own brand
Adam Feigenbaum mirrorfeedback TWEETS @MumbaiMirror
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Here are three guaranteed ways to bolster your personal impression at the workplace
You're not like everyone else.That's a fact. You have your own unique skillset, and that's what can give you a leg up over other people in your industry. The key word here is “can“.Whether or not people recognise your talents and contributions depends largely on your personal brand -the collection of traits that first spring to mind when others think about you. So how do you make sure your brand is strong enough to stand out in today's competitive job market? There are some basic personal attributes that never go out of style: consistency, punctuality, communicating in a well-mannered fashion -and, when it comes to body language, direct eye contact and a firm handshake are key. These go-to guidelines have been around for ages because they work. These days, though, they aren't the only tools in the shed. With the internet and social media becoming more ingrained in people's everyday lives, it is important to keep a few tips in mind:
1) KNOW YOUR NETWORK
Networking is an old standby and, like your favourite pair of jeans, it never goes out of style. Why? Simply put, nothing beats the personal element. Keeping a good working relationship with the people around you -even if they aren't going to be your next best friend -keeps professional avenues open, because 40 per cent of companies hire staff from employee referrals.
This isn't limited to the people you already know. With a wealth of information online, it's easy to do research on executives, hiring managers, and other major players in your desired field. Get to know people digitally, then introduce yourself at conferences, fairs, and similar events. Show that you know them, and they'll be far more likely to remember you -and if you get an email address, remember to send a thank you note afterward to solidify your impression.
2) GET SOCIAL MEDIA SAVVY
Pretty much everyone has at least one social media page, but whether you're tweeting, writing on a friend's timeline, or sending a LinkedIn post to your contacts, you should adhere to certain guidelines. If you want to be seen as a professional, be sure to always use correct grammar and spelling. Use common sense.Remember when you were told, “don't post anything you wouldn't want your parents or grandparents to see“? Well, you probably don't want the leadership team at your dream job seeing your less-than-professional posts either.
This doesn't mean you shouldn't post anything. In fact, hiring managers are often uncomfortable if they can't find people online, and it may harm your image overall if no one knows about you. Use discretion, and more importantly, use your opportunity to indirectly communicate with these decision makers to your advantage. Making a nice tuna salad isn't that impressive, but if you make a new programme at work that saves your company thousands of dollars, or wrangle in a new enterpriselevel client, then people should know. Toot your own horn. In one survey, 73 per cent of candidates were hired through social media. As long as you don't go overboard or cross the line into bragging, people will be impressed, and far more likely to turn to you for your expertise. I also recommend using your online social presence as a tool for showcasing your knowledge of the industry you're a part of -or the industry you're looking to become a part of -by publishing thoughtful posts on trends, industry news or other relevant topics.
3) USE TECH TO YOUR ADVANTAGE
Formal paper resumes are fading away, and in some circles electronic resumes and cover letters are too. It can be helpful to post a resume on LinkedIn, so that people can see a full scope of your professional work, but is that really the best solution?
This is 2016, and with technology at its current level of accessibility, there's no reason to rely on outdated means of communication if you can step up into the next gen eration. This is why video resumes are becoming more and more popu lar, with nearly 62 per cent feeling one will give them an edge over the competition.
Uploading a two minute video of your self outlining who you are, what you've done, and what you're doing next is sure to give you the advantage of differentiating yourself.
When you're feeling creative, make new content. This can be anything from writing a blog post, to getting work published, or even just cleverly hashtagging a great tweet.If you want to be regarded as an expert in your field, it's crucial to prove that you can be depended on for detailed, timely, and most of all, helpful advice -then maybe people will start writing to you for personal branding tips too. When you're someone that other people turn to for information, you'll find yourself skyrocketing to the top of your business.
1) KNOW YOUR NETWORK
Networking is an old standby and, like your favourite pair of jeans, it never goes out of style. Why? Simply put, nothing beats the personal element. Keeping a good working relationship with the people around you -even if they aren't going to be your next best friend -keeps professional avenues open, because 40 per cent of companies hire staff from employee referrals.
This isn't limited to the people you already know. With a wealth of information online, it's easy to do research on executives, hiring managers, and other major players in your desired field. Get to know people digitally, then introduce yourself at conferences, fairs, and similar events. Show that you know them, and they'll be far more likely to remember you -and if you get an email address, remember to send a thank you note afterward to solidify your impression.
2) GET SOCIAL MEDIA SAVVY
Pretty much everyone has at least one social media page, but whether you're tweeting, writing on a friend's timeline, or sending a LinkedIn post to your contacts, you should adhere to certain guidelines. If you want to be seen as a professional, be sure to always use correct grammar and spelling. Use common sense.Remember when you were told, “don't post anything you wouldn't want your parents or grandparents to see“? Well, you probably don't want the leadership team at your dream job seeing your less-than-professional posts either.
This doesn't mean you shouldn't post anything. In fact, hiring managers are often uncomfortable if they can't find people online, and it may harm your image overall if no one knows about you. Use discretion, and more importantly, use your opportunity to indirectly communicate with these decision makers to your advantage. Making a nice tuna salad isn't that impressive, but if you make a new programme at work that saves your company thousands of dollars, or wrangle in a new enterpriselevel client, then people should know. Toot your own horn. In one survey, 73 per cent of candidates were hired through social media. As long as you don't go overboard or cross the line into bragging, people will be impressed, and far more likely to turn to you for your expertise. I also recommend using your online social presence as a tool for showcasing your knowledge of the industry you're a part of -or the industry you're looking to become a part of -by publishing thoughtful posts on trends, industry news or other relevant topics.
3) USE TECH TO YOUR ADVANTAGE
Formal paper resumes are fading away, and in some circles electronic resumes and cover letters are too. It can be helpful to post a resume on LinkedIn, so that people can see a full scope of your professional work, but is that really the best solution?
This is 2016, and with technology at its current level of accessibility, there's no reason to rely on outdated means of communication if you can step up into the next gen eration. This is why video resumes are becoming more and more popu lar, with nearly 62 per cent feeling one will give them an edge over the competition.
Uploading a two minute video of your self outlining who you are, what you've done, and what you're doing next is sure to give you the advantage of differentiating yourself.
When you're feeling creative, make new content. This can be anything from writing a blog post, to getting work published, or even just cleverly hashtagging a great tweet.If you want to be regarded as an expert in your field, it's crucial to prove that you can be depended on for detailed, timely, and most of all, helpful advice -then maybe people will start writing to you for personal branding tips too. When you're someone that other people turn to for information, you'll find yourself skyrocketing to the top of your business.
Sunday, May 8, 2016
30-superb-books-you-should-read-before-turning-30
30-superb-books-you-should-read-before-turning-30
http://brightside.me/article/30-superb-books-you-should-read-before-turning-30-72305/?guruwa
http://brightside.me/article/30-superb-books-you-should-read-before-turning-30-72305/?guruwa
Saturday, May 7, 2016
Best Way to Display Books
If you work in a library or a bookstore, you know that one of the best ways to move books off of your shelves is with a book display. But you probably also know that coming up with new and original ideas for your display can get pretty difficult after a few months. If you’re stuck, here are a few ideas that might give you some inspiration:
1. Local authors. Do a little research and haul out all of the books you can find that were written by authors from your city or state. People take a lot of pride in their local celebrities, so this tends to attract a lot of interest. This is also a popular category for local aspiring writers who are looking for some inspiration from other authors in their area.
2. Books made into movies. I was in charge of a book display one year when it seemed like every movie being released in theaters was a retelling of a classic novel. People were flocking to the library to check out the original books. So, in addition to the newly popular titles, I dragged out some other books that had been turned into movies—many of which people had never heard of outside of the cinema. Try placing some of the more obscure titles next to the newly popular ones; it’s likely they’ll be noticed by whoever wants The Hunger Games and someone will leave with two books instead of just one.
3. Color themes. Sometimes what a book display really needs is shock factor. If you’re out of ideas for themes or authors, try finding as many books as you can that have a bright cover—orange, neon green, yellow, etc. This will catch the eye of whoever passes the display and it has the bonus of likely supplying books from a variety of genres, so more of your readers will find something of interest.
4. The Bestseller’s List. I like to do this one with a twist: instead of putting up this week’s bestsellers, I do a little Googling and pick the bestsellers from a random year—anywhere from a few years ago to back in the fifties. This is a great way to renew old classics, thrillers, and popular fiction that might not have circulated in a while.
5. Staff favorites. This is another one you can do with a twist. Instead of just asking your co-workers to pick a favorite title every week or month, pick a theme. For example, what was their favorite children’s or YA book? Adventure story? Nonfiction book? You can also have them pick their favorite title—literally. Bringing in more people means more ideas and more variety in book selection, which your customers will definitely appreciate.
6. School’s out! Most libraries have summer reading programs to encourage kids to keep reading over the summer break. Make a display featuring books from the Common Core reading lists or some of your own personal favorites. I also like to add books for parents, like books on arts and crafts or home science projects. Trust me, your parent customers will be grateful for ideas about entertaining their kids now that school is out!
What about a book display most attracts your attention?
7. Comic books, graphic novels, and anime. I’m going to go ahead and say it: people can be really snotty about these categories—and they are way underrepresented in a lot of libraries and bookstores, despite being incredibly popular. I’ve personally noticed that a lot of the patrons at my library devour comics and graphic novels, but they have to dig around in the back of the library to find them. Help them out and earn some loyalty by putting their favorites on display where they can easily find them. Even if you know nothing about these genres, it’s not too hard to find out what some of the most popular titles are. Bonus points if you coincide your display with the release of a new Marvel movie.
8. Sci-fi or fantasy novels. Again, a lot of people who work in the book world ignore these genres even though they’re wildly popular. But a lot of novels in this genre are great pieces of work: think The Hobbit or Ender’s Game, or Brave New World. And if you’re not into either of these genres, I bet you know a few people who are and who can give you great recommendations about what to put on display.
9. Travel. If vacation season is coming up, decorate your display with guidebooks, travel writing, and fiction about travel or adventure. You can even pick a specific location as your theme, if you like. I personally find it helps to really know your customers here. Some of them might actually be able to take a trip to Europe, but others might appreciate a guide to local attractions that are more affordable.
10. Nonfiction. People tend to push fiction with book displays, hoping to work with the entertainment factor. But—especially if you work in a library—books are used as much for learning as they are for pleasure. You can do a lot with nonfiction, and even more if you pay attention to your customers and to local events. Is the Humane Society hosting a big adoption event soon? Put up some books about pet care or memoirs featuring cherished pets. Are there any clubs that meet regularly at your store or library? What kind of books would they find helpful? If it’s springtime and you’ve got some gardeners in your customer pool, throw some gardening books up there. Cooking and baking books are immensely popular, too. The possibilities are endless!
Source hubpage.com
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